Term Paper: Success of the Apple Company

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Term Paper: Success of the Apple Company

Success of the Apple Company

The success of the Apple Company has however not just been because of its innovativeness in coming up with impressive and appealing electronics for the consumers. Business wise, the company has established itself as being a global institution.

The Apple Company has opened stores and franchises all over the world and continues to open more with each passing day. This keeps them in business especially with the way the electronics market has become competitive with the entry of new companies each day. Thus, they have managed to build a global brand which can be identified by close to 90% of the entire world. Recently, the company has decided to venture into doing business in the Qatar region. The company has sought to open a franchise in the Lagoon Mall in Qatar.

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